ISTO DA SAMBA, CORPORATE VOLUNTEERISM: THE BRAZILIAN WAY |
New from Civil Society Press. Corporate volunteering has exploded across Brazil in less than a decade of strategic national and local effort. Now, distinctively Brazilian models have begun to emerge, marrying global best practices with the realities of Brazilian communities.
The book does three things very well. First, it describes the social, political, and historic context for corporate volunteering in Brazil. Second, it tells the stories of what companies are doing and how they are doing it. Third, it lays out the direct, no-nonsense approach that has been used successfully to develop volunteering in companies throughout Brazil.
This book offers insights of critical importance for every multinational company doing business in Brazil. It will be of interest to everyone seeking a world view of corporate community involvement.