VOLUNTEER RECRUITING AND RETENTION: A MARKETING APPROACH- 2ND EDITION
This book outlines a step-by-step approach for the recruiting and retention of volunteers. The first seven steps focus on a marketing approach to the recruitment of volunteers. Topics include: conducting needs assessments, strategic planning, program promotion, and the use of volunteer recruiting teams. Explanations of the elements that contribute to volunteer retention are covered. Other topics include: interviewing, motivation, supervision, volunteer evaluation, recognition programs, and training.
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